Dictionary: Phase of Measurement
Performance Metrics:Performance metrics are used to assess the effectiveness of a product or marketing campaign. These include indicators such as
Walter Von Roestel
2025-04-12
Virtual University
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Performance Metrics:Performance metrics are used to assess the effectiveness of a product or marketing campaign. These include indicators such as
Prototyping:Prototyping involves creating an early version of a product or feature to test its functionality and gather feedback from stakeholders
ROI (Return on Investment):ROI measures the profit or benefit generated from an investment relative to its cost. For marketing, it
Marketing Objective:A marketing objective defines the specific outcomes a brand wants to achieve from its campaigns. This might include improving
Brand Identity:The brand identity is the visual and verbal representation of a brand, including elements such as logos, brand typography,
Market Research:Market research involves gathering data to understand consumer behavior, market needs, and competitive landscape. It helps inform the decision-making