Virtual University
You don’t need to be a marketing expert—we’ve got your back. Here, you’ll learn the strategies behind the world’s top brands, stay up to date with the latest in AI, and discover how to use it to your advantage through simple, practical guides. Plus, we’ll share tips to get the most out of FastStrat and walk with you every step of your journey.
Rory Sutherland flips traditional marketing on its head. Instead of following logic, he shows that irrational, emotional, and weird ideas
Some brands don’t just survive—they lead. Why? Because they follow key principles that never go out of style. Here are
Patagonia doesn’t chase trends or popularity—it builds deep loyalty by telling stories that mean something. Here are two storytelling techniques
Nike doesn’t just sell shoes—it sells the idea of human potential. At the heart of its brand strategy is masterful
David Ogilvy—often called the “father of advertising”—left behind timeless strategies that continue to drive results in today’s competitive marketing landscape.
Marketing trends come and go, but the core principles of persuasion remain. This week, we analyze the enduring wisdom of
In today’s saturated market, traditional marketing often falls flat. Seth Godin challenges this with a more human, creative, and strategic
Coca-Cola did not invent Santa Claus—but it undeniably defined how we visualize him today. Beginning in the 1930s, Coca-Cola’s holiday
Bumble didn’t just join the dating app race—it redefined the rules. Built on a mission of respect and equality, Bumble
Barbie’s comeback wasn’t accidental—it was the result of aligning a clear cause with smart communication. For decades, Barbie stood for
