Baileys: Evolving the Brand Without Changing the Product
When a brand loses relevance, the instinct is often to change the product. But Baileys took a smarter path. In
Walter Von Roestel
2025-04-11
Virtual University
Marketing for Non Marketers
You don’t need to be a marketing expert—we’ve got your back. Here, you’ll learn the strategies behind the world’s top brands, stay up to date with the latest in AI, and discover how to use it to your advantage through simple, practical guides. Plus, we’ll share tips to get the most out of FastStrat and walk with you every step of your journey.
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Turning Weakness into Strength: The Stella Artois Playbook
In the 1980s, Stella Artois faced a challenge: British consumers saw it as an expensive, unfamiliar beer. But instead of
Walter Von Roestel
2025-04-11
Cross-Industry Innovation: How Duolingo Disrupted Education
Duolingo is a powerful example of how innovation can come from outside your industry. Instead of following the traditional education
Walter Von Roestel
2025-04-11
The Power of Simplicity: What Apple Taught Us About Focus and Clarity
When companies try to do too much, they often lose sight of what matters most — their customers. That’s exactly
Walter Von Roestel
2025-04-11
Shaping Culture, Not Just Selling Soap: The Power Behind Dove’s Brand Strategy
What made Dove stand out wasn’t just good marketing — it was their decision to speak up when it mattered.
Walter Von Roestel
2025-04-11