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FastStrat Debuts at Colombia Tech Week 2025

August 29, 2025
By Walter Von Roestel

Bogotá, Colombia — August 29, 2025

FastStrat, the first AI marketing platform that helps companies build an annual marketing plan — the kind created by large corporations with significant resources over several months — announced today its official launch at Colombia Tech Week 2025.

Powered by autonomous “Agentic AI” agents, this enterprise-level process now takes minutes and is available to small- and medium-sized businesses (SMBs) and boutique agencies, starting first in Colombia.

Why Colombia, and why now

“People have asked: Why launch in Colombia? The answer is simple. It is the perfect market and one that could really benefit from our platform. Based on our research, more Colombian companies would survive and, more importantly, thrive if they had the digital resources to support them.”

— Tania Graves, COO and co-founder of FastStrat

FastStrat helps bridge Colombia’s SMB gap

Colombia is home to 1.7 million SMBs — 99.5% of all registered businesses — which contribute nearly 40% of national GDP, according to BBVA Research Colombia. Yet only 30% survive beyond their early years, with up to 75% of revenue absorbed by operational costs, often due to underinvestment in digital tools.

Meanwhile, 87% of Latin American SMBs adopting AI report a 43% increase in productivity, and 77% plan AI investments soon, according to a Microsoft 2024 survey on AI and SMBs.

FastStrat was founded by Colombian marketer Walter Von Roestel and American marketing executive Tania Graves, combining more than 40 years of experience to bring AI-native marketing to the region.

Pricing built for SMBs

“FastStrat was born because we wanted to democratize the market planning process for companies with limited resources by helping them develop and execute strategies and tactics tailored to their business needs. We worked hard to create and price the platform so that it’s reasonable and affordable — a one-year subscription equals about a month or two of an entry-level professional salary.”

— Tania Graves

FastStrat offers two plans:

USD $499 — access to the annual marketing plan, including a year-long tactical plan and content calendar.
USD $999 / year — full platform subscription: the annual plan, AI agents to generate digital content and images, and performance-monitoring tools.

“Most AI marketing platforms today execute isolated tasks or tactics like content or image generation. If you do not have the knowledge to provide the proper direction, the tactic may not achieve the desired results. FastStrat’s agents think, research, analyze, and build cohesive, multichannel marketing plans just like a human team would, granting SMBs access to a fully autonomous, intelligent marketing department.”

— Walter Von Roestel, CEO and co-founder

Why FastStrat matters at Colombia Tech Week and to SMBs

Agent-powered strategy generation. Users have a natural conversation with the AI agents. The agents then collaborate with each other to produce comprehensive multi-channel marketing plans in minutes.
Democratized access. Enterprise-level planning is now available to SMBs, boutique agencies, and solopreneurs — so teams work faster, agencies service clients better, and owners free up time for operations and customer service.
Real-time optimization. Continuous data-driven refinements ensure campaigns adapt dynamically to achieve performance metrics.

Pilot user feedback

“I felt like I was in a personalized marketing class with the AI agents. I learned more about marketing in a one-hour conversation than in a three-month course at the Chamber of Commerce.”

— Nicolás Saenz, owner of SAGA Audiovisual (Bogotá)

Saenz, a pilot user, was impressed by the plan insights and the recommended marketing strategies and tactics. “For entrepreneurs like me, who do not have a lot of marketing background, this tool is pure gold. Even professional marketers would get a ton of benefit from FastStrat. I am excited to share this tool with my sister, who is a psychologist opening a practice in Scotland,” he added.

What’s in the annual plan

The annual plan consists of a market analysis, marketing objectives, target markets, marketing strategies and tactics, budget allocation, implementation timeline, and KPIs for performance measurement.

About FastStrat

Headquartered in Ocala, Florida, FastStrat is the first AI marketing platform that helps companies build an annual marketing plan year over year, leading to improved campaign performance and measurable growth. The platform uses advanced AI agents — agentic and generative — capable of independent decision-making and content creation. After its launch in Bogotá, FastStrat plans to expand globally, starting with LATAM and the United States.

For more information, visit faststrat.ai.