Marketing
How to Write a Value Proposition (USP) That Actually Sells
TL;DR. A value proposition is a one-sentence answer to “why should I buy from you and not the other guy,
Walter Von Roestel
2026-04-23
Virtual University
Marketing for Non Marketers
You don’t need to be a marketing expert—we’ve got your back. Here, you’ll learn the strategies behind the world’s top brands, stay up to date with the latest in AI, and discover how to use it to your advantage through simple, practical guides. Plus, we’ll share tips to get the most out of FastStrat and walk with you every step of your journey.
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Marketing
How to Do Competitor Analysis for Your Small Business (Step by Step)
TL;DR. Competitor analysis for small business is not a SWOT slide in a deck. It is a living document that
Walter Von Roestel
2026-04-23
Marketing
How to Define Your ICP (Ideal Customer Profile) in 7 Steps
TL;DR. Your Ideal Customer Profile (ICP) is the one-page description of the company or person most likely to buy, stay,
Walter Von Roestel
2026-04-23
Marketing
Agency vs DIY vs AI Marketing for SMBs: The Complete Comparison (2026)
TL;DR. SMBs have three real options for marketing in 2026: hire an agency ($2,500-$25,000/mo), do it yourself (hidden founder-time costs
Walter Von Roestel
2026-04-23
Marketing
Marketing Case Studies: 13 Brands That Changed the Game (and What SMBs Can Steal)
TL;DR. Thirteen marketing case studies worth studying if you run an SMB: Nike’s Dream Crazy, Patagonia’s Don’t Buy This Jacket,
Walter Von Roestel
2026-04-23
Marketing
How much should a small business spend on marketing? (with calculator)
Quick answers. How much should a small business spend on marketing? Between 7 and 12 percent of annual gross revenue
Walter Von Roestel
2026-04-23
Marketing
Small Business Marketing Plan Example: A Real Case Study (SAGA Audiovisual)
TL;DR. This is a small business marketing plan example built on a real case: SAGA Audiovisual, a boutique B2B video
Walter Von Roestel
2026-04-23
Marketing
How to Build an Annual Marketing Plan for Small Business in 2026
TL;DR. An annual marketing plan for small business is the 12-month master document that defines objectives, strategies, channels, budget, and
Walter Von Roestel
2026-04-23
Marketing
Rory Sutherland: Why the Best Ideas Often Don’t Make Sense
Rory Sutherland flips traditional marketing on its head. Instead of following logic, he shows that irrational, emotional, and weird ideas
Walter Von Roestel
2025-04-11
Marketing
7 Timeless Rules Behind Business Success
Some brands don’t just survive—they lead. Why? Because they follow key principles that never go out of style. Here are
Walter Von Roestel
2025-04-11